OM System Launch
I'm amused by the online discussion about OM Digital Solutions twin announcements this month -- a new brand name for its cameras and lenses and its first lens with that name. Numerous Olympus users are blowing second-guess smoke (nothing new there) over the merits of these two decisions by the new company formed by the venture capital company that acquired Olympus. So, allow me to stoke the fire a bit, too. The lens cap with the replacement branding for Olympus -- OM System First, OM Digital Solutions scheduled an hour-long live-stream program to reveal the name chosen to replace Olympus for its brand of cameras and lenses and to unveil its first lens. Selection of OM System as the new brand name was brilliant. The name links with the work of designer Yohihisa Maitani, who created the Olympus OM System, an innovative and extremely-successful line of smaller and lighter full-frame 35mm film cameras and accessories to compete with Nikon and Canon. The program itself was a fail...