Skylum Does It Again
It's that time of year -- announcements of new photo editing software -- and Skylum, publishers of Luminar AI and Aurora -- has just revealed a new product, again angering its customer base. A few days ago, Skylum had zoom calls with its photographer-ambassadors to reveal the planned winter release of Luminar NEO , a new product that's not compatible with Luminar AI. When Luminar AI was introduced, existing Luminar users complained because AI dropped layers. Now, layers from Luminar 4 will be back in NEO, but existing users are again indignant over incompatibility and other issues if you believe the responses to the ambassadors' YouTube postings . The Skylum announcement does not surprise me. My impression is that Skylum (formerly Macphun) is an innovative company with no long-range strategy for building a base of satisfied customers. An engineer has an idea for a new tool. They build a new app to sell around that idea, then move ahead next year with a new sales scheme f...